Mr. Paul de Voijs, Managing Director, Volvo Auto India said, "Associating Volvo with sports has been a vital part of our sponsoring strategy globally and what better sport than cricket to be associated with in India. Calling it not a game but a religion would not be saying anything new."
"With Sachin winning the man of the series and the New Volvo S80 twin-turbo diesel, it went beyond just an association with a game. It was associating with a legend and his brilliance. For the first time we felt the magic and emotions this game brings with it. Sachin got the car, but we got much more than that."
With the latest Twin Turbo and Peizo high-pressure technology, the inspiring five-cylinder state -of-art is high on performance (205hp and 420 Mm torque). The car provides top-class fuel consumption (13.1 kmpl) and class-leading low CO2 emissions (203 g/km) coupled with Volvo's signature safety features.Volvo's association with sports in India
* Volvo Ocean Race - the biggest sailing race in the world and one of the largest sporting events - sailed its way for the first time on Indian shores in December 2008. An ultimate mix of world class sporting competition and on the edge adventure, Volvo Ocean Race was a unique blend of onshore glamour with offshore drama and endurance.
* Chennai Open - Volvo Auto India is the proud official car partner for two consecutive years for the only ATP Tennis tournament in India. The tournament saw an impressive line up of both domestic and international players.
* Avantha Masters 2010 - Volvo S80 luxury sedan was the hole -in -one partner for this First EurAsia Golf tournament in India.
Courtsey: Volvo Auto India
